SWOPT at Oben Ohne Open Air

On July 20th 2024, the Oben Ohne Open Air music festival took place in Munich. This is one of the largest outdoor festivals in southern Germany with about 20.000 visitors, mainly aged between 15 and 25 years old. Along with the music performances, the space serves as the platform for youth associations and institutions to present themselves in exhibitions stands. For this occasion, the WINTHER communication team prepared an exhibition booth, which was shared with clever.gesund, the platform of Helmholtz Munich promoting a “healthy living” among children and young people. Reusable bags displaying the project and the EU logos were distributed as give-aways, and a Twister game was offered to the booth visitors. The Twister was custom-made with biological imaging motifs, so that a learn-while-playing approach could be promoted by the project managers supporting the booth.