The SWOPT logo features design aspects that refer to important aspects of the project. We had the aim of designing a logo that is outstanding in appearance to actively acquire the attention of the audience. Thus, we visualized the concept of photoswitching by a human individual flipping this simplified molecular switch. First, the molecule is shown in its state of an inconspicuous appearance (grey), that after receiving light pulses becomes activated and more and more apparent in the images. The final state (red) visualizes the distinct appearance of the molecule against the eliminated noise or background of an image, which should allow for single cell imaging in SWOPT. The formation of sound waves is further illustrated to point to the principles of the optoacoustic effect and optoacoustic imaging. The acronym of the project is shown by highlighting the first letters of the words in red from which the acronym is derived, namely “Switching Optoacoustic Tomography”. We consider this logo as very distinct in its appearance on the one hand, and informative about the central aims of the project and raising interest out of curiosity on the other hand. In this way, we believe that the unique appearance of the logo can support our dissemination and communication activities within SWOPT by drawing attention to the project and being easy to remember.